Pricing
Priced for a team that does not have an analyst.
Competitive intelligence platforms generally start somewhere between fifteen and fifty thousand a year. That is why most mid-market teams do this in a spreadsheet nobody has opened since March.
Trial
Free
for 14 days
Fourteen days, three competitors, the full engine.
- 3 competitors, 24 sources
- 3 seats, 2 investigations
- Every feature Starter has
- No card required
Starter
$149 / month
For a founder or a team of one doing this between other jobs.
- 5 competitors, 50 sources
- 3 seats, 4 investigations a month
- Slack, Teams and webhooks
- AI visibility on 2 engines
- Battlecards and data export
Growth
$449 / month
The tier most mid-market teams buy. Analyst work, no analyst.
- 15 competitors, 200 sources
- 15 seats, 15 investigations a month
- CRM write-back and proposal rewrites
- AI visibility on 4 engines
- Public API and custom prompt sets
- Competitor discovery
Scale
$1,199 / month
Hourly tracking, write-back into the systems your team already uses.
- 40 competitors, 600 sources
- 50 seats
- Hourly collection
- Everything in Growth
Annual billing is ten months for twelve. Larger footprints, single sign-on and procurement paperwork are handled on Enterprise — talk to us. Every plan can change or cancel from inside the app, without an email to anybody.
Side by side
What each plan actually allows.
Limits are enforced, not advisory. When you hit one the app says so and offers the upgrade; it does not quietly stop collecting.
| Limit | Trial | Starter | Growth | Scale |
|---|---|---|---|---|
| Competitors | 3 | 5 | 15 | 40 |
| Monitored sources | 24 | 50 | 200 | 600 |
| Seats | 3 | 3 | 15 | 50 |
| Investigations a month | 2 | 4 | 15 | 50 |
| Alert rules | 3 | 10 | 40 | 120 |
| Integrations | 1 | 2 | 6 | 15 |
| AI visibility engines | 2 | 2 | 4 | 6 |
| CRM write-back | — | — | Yes | Yes |
| Public API | — | — | Yes | Yes |
| Collection frequency | Daily | Daily | Every six hours | Hourly |
Billing questions
The awkward ones, answered.
What happens at the end of the trial?
Nothing is charged, because there is no card on file. The account keeps everything it collected and goes read-only until you choose a plan, so nothing you set up is lost if you take a fortnight to decide.
What if I go over a limit mid-month?
The app tells you at the point you try — adding a sixth competitor on Starter, for instance — and offers the upgrade. Nothing already running is interrupted, and you are never billed for an overage you did not explicitly agree to.
Can I change plan without talking to anyone?
Yes. Upgrades apply immediately with the balance prorated; downgrades apply at the end of the period so you keep what you paid for. Both are self-serve from the billing screen.
Do you charge per seat?
No. The plan includes its seats and the price does not move when you add someone. Competitive intelligence is worth more when the whole revenue team can see it, and per-seat pricing argues against that.
What is an “investigation”, and why is it metered?
A deep multi-step research pass against one specific question, which costs real money in model time — far more than routine collection. It is metered so the rest of the plan does not have to be priced for the heaviest user.
Is there a discount for annual billing?
Ten months for twelve, on every paid plan. No contract minimum beyond the year you have paid for.
Try it before you decide which tier.
The trial is the full engine on three competitors. You will know within a fortnight whether this is worth a line in the budget.